Calculator Tool

Product Pricing Calculator workspace

Estimate ecommerce product selling price after accounting for shipping, platform fees, and target margin.

Recommended selling price

1,529.41

Price to preserve target margin.

Estimated profit

305.88

After fee and shipping.

Formula and method

Price = (Product cost + Shipping) / (1 − (Platform fee% + Target margin%) / 100)

Product Pricing Calculator applies the formula Price = (Product cost + Shipping) / (1 − (Platform fee% + Target margin%) / 100) to your entered values and returns an immediate result that matches this tool's use case.

Example calculation

These examples show realistic product pricing calculator scenarios so you can validate inputs and interpret outputs with confidence.

Example 1

A product costing 950 with 90 in shipping, 12% platform fee, and 20% target margin needs a specific selling price to remain profitable.

Example 2

Test how reducing platform fee or shipping cost changes the minimum viable price.

Product Pricing Calculator FAQ

Why is platform fee included in pricing?

Platform fees reduce net revenue per sale, so they must be factored into the base price to maintain actual margin, not just listed to paper over the fee.

Can I use this for direct-to-consumer pricing?

Yes. Set platform fee to zero and use shipping and cost inputs to calculate margin-aware DTC pricing.

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