Calculator Tool
CTR Calculator workspace
Calculate click-through rate from clicks and impressions for campaign performance reviews.
CTR
5.00%
Formula: (Clicks / Impressions) x 100
Formula and method
This calculator measures click-through rate as a percentage of clicks from impressions, helping you compare creative and placement performance quickly.
Example calculation
These examples show how creative and targeting shifts can change CTR even when total impressions stay similar.
Example 1
An ad with 1,000 impressions and 50 clicks has a 5% CTR, which is above average for many display campaigns.
Example 2
Compare CTR across two ad variations to identify which creative is generating more interest.
CTR Calculator FAQ
What is a good CTR?
CTR benchmarks vary by channel: search ads often see 2–10%, while display ads typically range from 0.1–0.5%. Email CTR averages are around 2–5% depending on the list and content.
How is CTR different from conversion rate?
CTR measures the proportion of people who clicked after seeing content, while conversion rate measures the proportion who completed a desired action after clicking.
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