Calculator Tool
ROAS Calculator workspace
Measure return on ad spend from attributed revenue and ad spend values.
ROAS
0.05
Formula: Revenue / Spend
Formula and method
This calculator compares attributed revenue to ad spend to produce ROAS, a fast indicator of top-line paid media efficiency.
Example calculation
These examples show how the same spend can produce very different ROAS outcomes depending on revenue quality.
Example 1
Generating 24,000 in revenue from 6,000 in spend implies a 4x ROAS, a common starting benchmark for profitable campaigns.
Example 2
If ROAS drops below your profitability threshold, test whether reallocating spend to higher-performing ad sets restores it.
ROAS Calculator FAQ
What is a good ROAS?
A commonly cited starting benchmark is 4x ROAS, but the right threshold depends on your product margin and fixed cost structure.
Does ROAS account for all costs?
No. ROAS only compares revenue to ad spend. Total profitability should also account for product cost, fulfillment, and overhead.
Related tools
calculator
Break-even ROAS Calculator
Calculate minimum ROAS required to avoid losses and target a specific net margin.
Open tool
calculator
Campaign Profitability Calculator
Estimate true campaign net profit after ad spend, COGS, fulfillment, and operating costs.
Open tool
calculator
CPA Calculator
Calculate cost per acquisition from ad spend and conversions for campaign profitability analysis.
Open tool
calculator
LTV:CAC Calculator
Measure unit economics by comparing customer lifetime value against acquisition cost.
Open tool
calculator
Ad Spend Calculator
Reverse-plan required ad budget from target attributable revenue and expected ROAS.
Open tool
calculator
AOV Calculator
Calculate average order value to evaluate pricing, bundling, and upsell strategy impact.
Open tool